KIRIKKALE
CHAMBER OF COMMERCE AND INDUSTRY

Varlı said: “Nowadays, there are brands that are equivalent to the value or total export of a country or an industrialized city. In this ruthless competitive environment, we cannot stand if we do not give importance to branding and we should focus on this besides production, or we will work for someone else.”

And also: “Due to the current conditions, our companies, who are obliged to manufacture subcontractors, should establish their own brand after a while. Similarly, the importer must start manufacturing the day after reaching a certain capital and knowledge. Even if the highest quality product of the market is produced, most of the added value always remains to the others without branding.”.

Even if the cost of the product is 1 TL, it should be kept in mind that due to the brand image, the customer may be willing to pay 10 TL.

Brand is a multi-faceted concept, it is not necessary to establish a business to become a brand besides with many feature can be brand. It can even make its name a brand and give it a business, there are many examples of it today. What is important is to be able to sustain this and to build this trust in people.

On this highly sensitive issue, our companies should start with their branding adventures, consult an expert in identifying the brand to which they will bear all their labor and capitals, the name of the brand, whom to address and where to position it should be evaluated in detail.

At this point, we are launching a branding program together with the Ahiler Development Agency to increase the awareness of branding of SMEs and to help them in branding. In this program, we are going to start with the companies that are ready for the branding process and have to start branding activities or have started their activities on branding.

Free consultancy services will be provided to these companies and a branding road map will be created for each company. According to these road maps, the process of realization of branding steps will be followed and a brand action plan will be prepared for each enterprise.

Within the scope of the program, brand registretion information meetings will be organized in order to increase knowledge level of our SMEs regarding trademark registretion and brand protection issues.

Our government has important support for branding and promotion both at home and abroad. Within the scope of this program, the Ahiler Development Agency Kırıkkale Investment Support Office will continue to guide our companies on branding supports.

Brands not only introduce companies but also countries and cities around the world. We come to mind in certain countries about in automotive, textile and fashion industry, chemistry, ICT sectors. Kirikkale also comes to mind when it comes to the Mechanical and Chemical Industry Authority, weapons and defense industry. We have to move this further.